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Marketing Made Easy With Address Databases





We just need to look around us to figure out the importance and prevalence of printed matter in our world. Right from the morning newspaper to the carton of breakfast cereal, from cinema posters to your favourite book, everything is printed matter. Delve into the world of printing a little more and the need for paper, equipment, tools, spare parts, consumables, etc. that are required for printing will become apparent. The printing sector in any economy is a huge one and usually it is common to find a mix of very large printing establishments and a very large number of smaller presses.


The size of the industry is of special interest to the manufacturers and suppliers ofequipment, parts, and consumables without which no printing can be done. The presence of innumerable small printers in any region makes it tough for small businesses and suppliers of printing materials to locate them and address them appropriately with their products and services. A simple way of accessing these printers is by way of an address database and directory of printers and printing services. With the assistance of this, owners of businesses can easily locate the printers in the locality they can cover and address them regarding their products and services. Selective segmentation of the address database and directory of printers and printing services can also yield multiple benefits. If any business supplies more than one type of product that are used by different types of printers then the communication can be more targeted. For example a particular type of ink that is used by a silkscreen printer can be marketed only to such printers instead of the entire universe of printers that would include offset as well as vinyl printers.


When the market is really spread over a large area, it makes better sense to first obtain expressions of interest from printers and printing services by some economical method before trying to engage into a dialogue. Using an mailing list of printers and printing services with email address contacts  is the perfect way of doing this. It costs very little to design and send off a large number of email messages using the email addresses provided in the list. The mail can be nicely presented so that the recipients can immediately figure out what benefits they can enjoy by buying your products. This exercise can be repeated at periodic intervals so that you can build up a reputation of being a serious player. For maximum benefits it is a good idea to acquire the email mailing list of printers and printing services from a reputable vendor, else your initial investment and the trouble you take to send email messages will all go to waste.

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